Serco's teams in this region have remained focused in 2011 on the principles of responsible business, with a particular emphasis on supporting its key communities. Ranked among the top 30 US federal government contractors, we run a diverse portfolio of contracts across the region, providing state and local government with a range of professional, management and technology services.
In total, 190 staff in North America donated over $54,000 by the end of 2011, while 198 employees had already pledged US$73,200 for 2012.
We also provide mission-critical support to nearly every branch of the US military, which accounts for 58% of Serco's revenue in the region.
We focused on consistency, as the CR model that the region has been following over many years continued to yield positive results. This strategy aligns closely with our business objectives and priorities for the region.
In the US, MCEC volunteer opportunities include the Parent-to-Parent Programme (P2P) and the Student-to-Student Programme (S2S). P2P opportunities will involve Serco volunteers and their spouses near large military facilities helping newly arrived military parents settle their families into their new community. S2S is run by students, managed by adults, and involves youngsters supporting students from military backgrounds as they join or leave local schools.
Meanwhile, we are exploring opportunities to replicate the Coalition's success with other non-governmental organisations (NGOs) whose missions align closely with other parts of the Serco Americas business. There are also plans to expand the wider Employee Volunteering Programme across the region. The global economic downturn may be cutting employees' disposable income, but they can still make a positive difference to other people and enrich their own lives by donating their time and skills.
Another key strategic development in 2011 was the success of the region's Employee Giving Programme. Launched in 2010, this initiative has quickly caught the attention of staff across the Americas and it was also launched in Canada during 2011. In total, 190 staff in North America donated over $54,000 by the end of 2011, while 198 employees had already pledged US$73,200 for 2012.
As with other regions, Serco Americas region recognises the need to strengthen the way it measures the value that its CR initiatives deliver. Addressing this challenge remains a key priority. Next year, for example, the business is aiming to improve the systematic capturing of information on its smaller community investment activities, particularly in Washington DC, Maryland and Northern Virginia.